Minds Matter Boston and NBCUniversal partnered for our first ever Media Fellows Program, a unique 3-day fellowship for 21 select MMB mentees. The fellowship took place at NBCU’s new studio in Needham, MA over February break, where students worked in small teams to tackle case studies related to NBCU’s business. The case studies were 1) how NBCU can use TikTok to attract a younger audience, and 2) how they can market NECN to their new target audience of millennial women. The teams did research and immersed themselves into their case studies with the help of NBCU employees to guide them through the brainstorming process; ultimately, they presented their innovative ideas to NBCU employees and executives on the final day of the fellowship. Mentees also had the distinct opportunity to meet 1:1 with a NBCU employee over lunch every day to broaden their exposure to different career trajectories and types of roles within the company, such as broadcasting, digital marketing, sales, and many more.

We are so grateful for the outpouring of love and support from our new friends at NBCU and look forward to more opportunities to broaden horizons for our incredible young people in MMB!

Check out this video for a look inside the NBCU Media Fellows Program.